7C Style Guide Project

Overview

For this project I had to make a One-page Style Guide for a company of my choice. I had to recreate their logo, come up with a new color scheme, typography that works well together, as well as imagery that represented the company.

Process

I started out by brainstorming ideas for a new logo. Here is how the current logo looks:

Here are my sketches:

After finishing the sketches I went into Adobe Illustrator to try and design an appealing new logo. Here is what I came up with.

After the logo was done I tried to incorporate it in gestalt design where the style guide is a soccer pitch and the logo is on the top.

Critiques

My classmates gave me some really helpful feedback as I worked on my style guide. At first I was using a black dot as the the ball, Zantoza pointed out that it may be more appealing if it was a soccer ball. Manisha helped me with the typography as I struggled to find two typefaces that mesh well together. After I sent a couple of examples both my classmates helped me land on one that works well.